Consumer behavior
| Main Author: | Schiffman, Leon G |
|---|---|
| Other Authors: | Kanuk, Leslie Lazar |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2004.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
xxiv, 587 p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780130491756 0130491756 (pbk.) |