APA Citation

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Upper Saddle River, N.J.: Prentice Hall.

Chicago Style Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, N.J.: Prentice Hall, 2004.

MLA Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, N.J.: Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.