Integrated marketing communications : 2003 - 2004

Main Author: Fill, Chris
Language: English
Published: Amsterdam: Butterworth Heinemann, 2003.
Subjects:
LEADER 00636cam a2200193 7i4500
001 0000018056
005 20170218090000.0
008 070918 eng
020 |a 9780750659635  
020 |a 0750659637 (pbk.)  
090 0 0 |a HF5415.12   |b .F55 2003 
100 1 |a Fill, Chris  
245 1 0 |a Integrated marketing communications :   |b 2003 - 2004   |c Chris Fill. 
260 |a Amsterdam:   |b Butterworth Heinemann,   |c 2003. 
300 |a ix, 184 p.;   |c 30 cm. 
500 |a Includes index 
650 0 0 |a Communication in marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000022097  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya