Advertising : principles & practice
| Main Author: | Wells, William |
|---|---|
| Other Authors: | Moriarty, Sandra, Burnett, John |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2006.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xxxi, 592 p.: col. ill.; 29 cm. |
|---|---|
| ISBN: |
0131465600 |