|
|
|
|
| LEADER |
01081cam a2200289 7i4500 |
| 001 |
0000017722 |
| 005 |
20180507090000.0 |
| 008 |
070829 eng |
| 020 |
|
|
|a 0131982621 (pbk.)
|
| 020 |
|
|
|a 9780131982628
|
| 040 |
|
|
|a IIUM
|
| 090 |
0 |
0 |
|a HF5415.13
|b .M64 2006
|
| 245 |
0 |
0 |
|a Marketing management :
|b an Asian perspective
|c Philip Kotler ... [et al.].
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a Singapore:
|b Pearson/Prentice Hall,
|c 2006.
|
| 300 |
|
|
|a xxxiii, 830 p.:
|b col. ill.;
|c 29 cm.
|
| 500 |
|
|
|a Gift: Faculty of Business & Accountancy
|
| 504 |
|
|
|a Includes biblioraphical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management --
|z Asia
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing --
|z Asia
|
| 700 |
1 |
|
|a Kotler, Philip
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a 0000023599
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
| 999 |
|
|
|a 0000050021
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
| 999 |
|
|
|a 0000061714
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
| 999 |
|
|
|a 0000069516
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|