Marketing management : an Asian perspective

Other Authors: Kotler, Philip
Language: English
Published: Singapore: Pearson/Prentice Hall, 2006.
Edition: 4th ed.
Subjects:
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020 |a 0131982621 (pbk.)  
020 |a 9780131982628  
040 |a IIUM 
090 0 0 |a HF5415.13   |b .M64 2006 
245 0 0 |a Marketing management :   |b an Asian perspective   |c Philip Kotler ... [et al.]. 
250 |a 4th ed. 
260 |a Singapore:   |b Pearson/Prentice Hall,   |c 2006. 
300 |a xxxiii, 830 p.:   |b col. ill.;   |c 29 cm. 
500 |a Gift: Faculty of Business & Accountancy 
504 |a Includes biblioraphical references and index 
650 0 0 |a Marketing --   |x Management --   |z Asia  
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Marketing --   |z Asia  
700 1 |a Kotler, Philip  
997 |a Business & Accountancy, Faculty 
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