Marketing management : an Asian perspective
| Other Authors: | Kotler, Philip |
|---|---|
| Language: | English |
| Published: |
Singapore:
Pearson/Prentice Hall,
2006.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxxiii, 830 p.: col. ill.; 29 cm. |
| Bibliography: |
Includes biblioraphical references and index |
| ISBN: |
0131982621 (pbk.) 9780131982628 |