Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2004)
Market-based management : strategies for growing customer value and profitability
| Main Author: | Best, Roger J |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2005.
|
| Edition: | 4th ed. |
| Subjects: |