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00741cam a2200217 7i4500 |
| 001 |
0000017717 |
| 005 |
20170218090000.0 |
| 008 |
070829 eng |
| 020 |
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|a 9780131293724
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| 020 |
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|a 0131293729 (pbk.)
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| 040 |
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|a DLC
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| 090 |
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|a HF5415.13
|b .B47 2005
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| 100 |
1 |
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|a Best, Roger J
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| 245 |
1 |
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|a Market-based management :
|b strategies for growing customer value and profitability
|c Roger J. Best.
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| 250 |
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|a 4th ed.
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| 260 |
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|a Upper Saddle River, N.J.:
|b Pearson/Prentice Hall,
|c 2005.
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| 300 |
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|a xxii, 506 p.:
|b ill.;
|c 24 cm.
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| 650 |
0 |
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|a Marketing --
|x Management
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000019642
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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