Market-based management : strategies for growing customer value and profitability
| Main Author: | Best, Roger J |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2005.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xxii, 506 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
9780131293724 0131293729 (pbk.) |