Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2004)
Business market management : understanding, creating, and delivery value
| Main Author: | Anderson, James C |
|---|---|
| Other Authors: | Narus, James A |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2004.
|
| Edition: | 2nd ed. |
| Subjects: |