Business market management : understanding, creating, and delivery value

Main Author: Anderson, James C
Other Authors: Narus, James A
Language: English
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.
Edition: 2nd ed.
Subjects:
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001 0000017695
005 20170218090000.0
008 070829 eng
020 |a 0131230093 (pbk.)  
020 |a 9780131230095  
090 0 0 |a HF5415.1263   |b .A33 2004 
100 1 |a Anderson, James C  
245 1 0 |a Business market management :   |b understanding, creating, and delivery value   |c James C. Anderson, James A. Narus. 
250 |a 2nd ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson Prentice Hall,   |c 2004. 
300 |a xx, 460 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Industrial marketing  
700 1 |a Narus, James A  
997 |a Business & Accountancy, Faculty 
999 |a 0000019640  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam