Business market management : understanding, creating, and delivery value
| Main Author: | Anderson, James C |
|---|---|
| Other Authors: | Narus, James A |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2004.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xx, 460 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131230093 (pbk.) 9780131230095 |