APA Citation
Anderson, J. C., & Narus, J. A. (2004). Business market management: Understanding, creating, and delivery value (2nd ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
Chicago Style CitationAnderson, James C., and James A. Narus. Business Market Management: Understanding, Creating, and Delivery Value. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.
MLA CitationAnderson, James C., and James A. Narus. Business Market Management: Understanding, Creating, and Delivery Value. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.