Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2008.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy Gift: Dr. Habrizah Hussin |
|---|---|
| Physical Description: |
v.: col. ill.; 29 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0136132375 (pbk.) 9780136132370 (pbk.) |