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| LEADER |
00794cam a2200229 7i4500 |
| 001 |
0000017685 |
| 005 |
20170218090000.0 |
| 008 |
070828 eng |
| 020 |
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|a 0132279460 (hbk.)
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| 020 |
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|a 9780132279468
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| 040 |
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|a OhCoOLI
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| 090 |
0 |
0 |
|a HF5415.2
|b .M55 2007
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| 100 |
1 |
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|a Malhotra, Naresh K
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| 245 |
1 |
0 |
|a Marketing research :
|b an applied orientation
|c Naresh K. Malhotra.
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| 250 |
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|a 5th ed.
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| 260 |
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|a Upper Saddle River, N.J.:
|b Pearson/Prentice Hall,
|c 2007.
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| 300 |
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|a xxx, 811 p.:
|b col. ill.;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing research --
|x Methodology
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| 650 |
0 |
0 |
|a Marketing research
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000019625
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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