Marketing research : an applied orientation
| Main Author: | Malhotra, Naresh K |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2007.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xxx, 811 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132279460 (hbk.) 9780132279468 |