Global marketing
| Main Author: | Keegan, Warren J |
|---|---|
| Other Authors: | Green, Mark C |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2005.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xx, 636 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131968548 (pbk.) 9780131968547 |