International marketing

Main Author: Cateora, Philip R
Other Authors: Graham, John L
Language: English
Published: Boston: McGraw-Hill/Irwin, 2007.
Edition: 13th ed.
Subjects:
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001 0000017681
005 20170218090000.0
008 070827 eng
020 |a 0073080063 (hbk.)  
020 |a 9780073080062 (hbk.)  
040 |a DLC 
090 0 0 |a HF1416   |b .C38 2007 
100 1 |a Cateora, Philip R  
245 1 0 |a International marketing   |c Philip R. Cateora, John L. Graham. 
250 |a 13th ed. 
260 |a Boston:   |b McGraw-Hill/Irwin,   |c 2007. 
300 |a xxxii, 702 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Export marketing  
650 0 0 |a International business enterprises  
700 1 |a Graham, John L  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000019635  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam