International marketing
| Main Author: | Cateora, Philip R |
|---|---|
| Other Authors: | Graham, John L |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2007.
|
| Edition: | 13th ed. |
| Subjects: |
| Physical Description: |
xxxii, 702 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0073080063 (hbk.) 9780073080062 (hbk.) |