Business marketing
| Main Author: | Bingham, Frank G |
|---|---|
| Other Authors: | Knowles, Patricia A, Gomes, Roger |
| Language: | English |
| Published: |
Boston:
McGraw-Hill,
2005.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xv, 475 p.: col. ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071112529 0071112529 (pbk.) |