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| LEADER |
00829cam a2200229 7i4500 |
| 001 |
0000017647 |
| 005 |
20170218090000.0 |
| 008 |
070829 eng |
| 020 |
|
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|a 9780131275379
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| 020 |
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|a 0131275372 (pbk.)
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| 040 |
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|a UiTM
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| 090 |
0 |
0 |
|a HD9987.A2
|b S47 2005
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| 245 |
0 |
0 |
|a Services marketing in Asia :
|b managing people, technology, and strategy
|c Christpher Lovelock...[et al.].
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Singapore:
|b Pearson,
|c 2005.
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| 300 |
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|a xxiv, 696 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Professions --
|x Marketing --
|z Asia
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing --
|z Asia
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| 700 |
1 |
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|a Lovelock, Christopher
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000019623
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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