Services marketing in Asia : managing people, technology, and strategy
| Other Authors: | Lovelock, Christopher |
|---|---|
| Language: | English |
| Published: |
Singapore:
Pearson,
2005.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxiv, 696 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780131275379 0131275372 (pbk.) |