APA Citation

Lovelock, C. (2005). Services marketing in Asia: Managing people, technology, and strategy (2nd ed.). Singapore: Pearson.

Chicago Style Citation

Lovelock, Christopher. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed. Singapore: Pearson, 2005.

MLA Citation

Lovelock, Christopher. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed. Singapore: Pearson, 2005.

Warning: These citations may not always be 100% accurate.