APA Citation
Lovelock, C. (2005). Services marketing in Asia: Managing people, technology, and strategy (2nd ed.). Singapore: Pearson.
Chicago Style CitationLovelock, Christopher. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed. Singapore: Pearson, 2005.
MLA CitationLovelock, Christopher. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed. Singapore: Pearson, 2005.
Warning: These citations may not always be 100% accurate.