Services marketing : people, technology, strategy
by: Lovelock, Christopher H
Services marketing : people, technology, strategy
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2007.
|
| Edition: | 6th ed. |
| Subjects: |