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| LEADER |
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|a 0131875523 (hbk.)
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|a 9780131875524 (hbk.)
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|a 0132056763 (pbk.)
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|a 9780132056762 (pbk.)
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|a UiTM
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|a HF5415.13
|b .L68 2007
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| 100 |
1 |
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|a Lovelock, Christopher
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| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy
|c Christopher Lovelock, Jochen Wirtz.
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| 250 |
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|a 6th ed.
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| 260 |
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|a Upper Saddle River, N.J.:
|b Pearson/Prentice Hall,
|c 2007.
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| 300 |
|
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|a xx, 648 p.:
|b ill.;
|c 29 cm.
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| 650 |
0 |
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|a Customer services --
|x Marketing
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| 650 |
0 |
0 |
|a Professions --
|x Marketing
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 700 |
1 |
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|a Wirtz, Jochen
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| 997 |
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|a Business & Accountancy, Faculty
|
| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000019624
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|c OPEN SHELF
|e 1st Floor, Shah Alam
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|a 0000035584
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|a 0000035585
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|a 0000057165
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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