Services marketing : people, technology, strategy
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2007.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xx, 648 p.: ill.; 29 cm. |
|---|---|
| ISBN: |
0131875523 (hbk.) 9780131875524 (hbk.) 0132056763 (pbk.) 9780132056762 (pbk.) |