Business marketing : connecting strategy, relationships, and learning
| Main Author: | Dwyer, F. Robert |
|---|---|
| Other Authors: | Tanner, John F |
| Language: | English |
| Published: |
Boston, Mass.:
McGraw-Hill,
2006.
|
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxix, 683 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780072865783 (hbk.) 0072865784 (hbk.) |