Cover Image

QR Code

Strategic marketing problems : cases and comments

Main Author:	Kerin, Roger A
Other Authors:	Peterson, Robert A
Language:	English
Published:	Upper Saddle River, NJ: Pearson/Prentice Hall, 2007.
Edition:	11th ed.
Subjects:	Marketing -- > Management Marketing -- > Decision making

Similar Items

Strategic marketing problems : cases and comments
by: Kerin, Roger A

Marketing management : a strategic decision-making approach
by: Mullins, John W
Published: (2008)

Marketing management : a strategic decision-making approach
by: Mullins, John W
Published: (2010)

Marketing management : a strategic decision-making approach
Published: (2002)

Marketing
by: Kerin, Roger A
Published: (2011)

A study on effectiveness of marketing strategic (4P's) in Faculty Industrial Management (FIM) Universiti Industri Selangor (UNISEL) case study based on July 2008 intake
by: Ernee Rozita Mohd Mokhtar
Published: (2009)

Principles of marketing : a global perspective
Published: (2007)

Marketing
by: Kerin, Roger A
Published: (2009)

Marketing
by: Kerin, Roger A

Marketing : the core
by: Kerin, Roger A

Marketing
by: Kerin, Roger A.

Basic marketing research : a decision-making approach
by: Malhotra, Naresh K
Published: (2009)

Basic marketing research : a decision-making approach
by: Malhotra, Naresh K
Published: (2009)

Marketing : a strategic approach
by: McColl-Kennedy, J R
Published: (2000)

Cases in strategic marketing
by: Rosenthal, David
Published: (2000)

Strategic marketing : planning and control
by: Drummond, Graeme
Published: (2001)

Strategic marketing
by: Cravens, David W
Published: (1997)

Strategic marketing management : planning and control
by: Meek, Helen
Published: (2002)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2004)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2005)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2000)

Strategic marketing : an introduction
by: Proctor, Tony
Published: (2008)

Strategic marketing management : a business process approach
by: Moutinho, Luiz

Offensive marketing : or how to make your competitors followers
by: Davidson, Hugh
Published: (1987)

Marketing strategy : a decision-focused approach
by: Walker, Orville C

Marketing strategy : a decision-focused approach
by: Walker, Jr., Orville C

Distribution : a practical guide to planning and operation
by: Marchant, Brian
Published: (1996)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2015)

Introduction to marketing : a step-by-step guide to all the tools of marketing
by: Lancaster, Geoff
Published: (1999)

Business marketing management : B2B
by: Hutt, Michael D
Published: (2007)

Strategic marketing communications : a systems approach to IMC
by: Sirgy, M. Joseph
Published: (2007)

The marketing plan : a handbook
by: Wood, Marian Burk

Basic marketing : a managerial approach
by: McCarthy, E. Jerome
Published: (1990)

Business-to-business marketing management : a global perspective
by: Blythe, Jim
Published: (2005)

Basic marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2009)

Learning aid to accompany basic marketing : a managerial approach
by: McCarthy, E. Jerome

Strategic marketing in practice 2008-2009
by: Ranchhod, Ashok
Published: (2008)

Cases in marketing : a Malaysian perspective
by: Mohammad Saeed

Marketing channels : a management view
by: Rosenbloom, Bert
Published: (2004)

Marketing research : measurement & method : measurement & method : a text with cases
by: Tull, Donald S
Published: (1993)