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| LEADER |
00840cam a2200241 7i4500 |
| 001 |
0000017636 |
| 005 |
20170218090000.0 |
| 008 |
070830 eng |
| 020 |
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|a 0132335719 (pbk.)
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| 020 |
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|a 9780132335713
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HF5415.135
|b .K47 2007
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| 100 |
1 |
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|a Kerin, Roger A
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| 245 |
1 |
0 |
|a Strategic marketing problems :
|b cases and comments
|c Roger A. Kerin, Robert A. Peterson.
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| 250 |
|
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|a 11th ed.
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| 260 |
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|a Upper Saddle River, NJ:
|b Pearson/Prentice Hall,
|c 2007.
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| 300 |
|
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|a x, 722 p.:
|b ill.;
|c 29 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 650 |
0 |
0 |
|a Marketing --
|x Decision making
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| 700 |
1 |
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|a Peterson, Robert A
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000019621
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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