Strategic marketing problems : cases and comments
| Main Author: | Kerin, Roger A |
|---|---|
| Other Authors: | Peterson, Robert A |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Pearson/Prentice Hall,
2007.
|
| Edition: | 11th ed. |
| Subjects: |
| Physical Description: |
x, 722 p.: ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132335719 (pbk.) 9780132335713 |