APA Citation

Kerin, R. A., & Peterson, R. A. (2007). Strategic marketing problems: Cases and comments (11th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Chicago Style Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 11th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2007.

MLA Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 11th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2007.

Warning: These citations may not always be 100% accurate.