Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)
Best practice cases in branding : lessons from the world's strongest brands
| Main Author: | Keller, Kevin Lane |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson Education/Prentice Hall,
2003.
|
| Subjects: |