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| LEADER |
00928cam a2200229 7i4500 |
| 001 |
0000017623 |
| 005 |
20170218090000.0 |
| 008 |
070829 eng |
| 020 |
|
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|a 9780131411333
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| 020 |
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|a 0131411330 (pbk.)
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| 040 |
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|a OhCoOLI
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| 090 |
0 |
0 |
|a HD69.B7
|b K45 2003
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| 100 |
1 |
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|a Keller, Kevin Lane
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| 245 |
1 |
0 |
|a Best practice cases in branding :
|b lessons from the world's strongest brands
|c Kevin Lane Keller.
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| 260 |
|
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|a Upper Saddle River, N.J.:
|b Pearson Education/Prentice Hall,
|c 2003.
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| 300 |
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|a 288 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references
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| 650 |
0 |
0 |
|a Brand name products --
|x Management
|
| 650 |
0 |
0 |
|a Brand name products --
|x Management --
|x Case studies
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Computing, Department
|
| 999 |
|
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|a 0000019615
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000019643
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
