Best practice cases in branding : lessons from the world's strongest brands
| Main Author: | Keller, Kevin Lane |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson Education/Prentice Hall,
2003.
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| Subjects: |
| Physical Description: |
288 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9780131411333 0131411330 (pbk.) |