APA Citation

Keller, K. L. (2003). Best practice cases in branding: Lessons from the world's strongest brands. Upper Saddle River, N.J.: Pearson Education/Prentice Hall.

Chicago Style Citation

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons From the World's Strongest Brands. Upper Saddle River, N.J.: Pearson Education/Prentice Hall, 2003.

MLA Citation

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons From the World's Strongest Brands. Upper Saddle River, N.J.: Pearson Education/Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.