Best practice cases in branding : lessons from the world's strongest brands
| Main Author: | Keller, Kevin Lane |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson Education/Prentice Hall,
2003.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD69 B7 K45 2003 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000019615 | OPEN SHELF | BOK | AVAILABLE |
| 0000019643 | OPEN SHELF | BOK | AVAILABLE |