Marketing management : a strategic decision-making approach
| Main Author: | Mullins, John W |
|---|---|
| Other Authors: | Walker, Orville C |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2010.
|
| Edition: | 7th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |