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| LEADER |
01012cam a2200277 7i4500 |
| 001 |
0000017612 |
| 005 |
20170218090000.0 |
| 008 |
090617 eng |
| 020 |
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|a 9780073381169 (pbk.)
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| 020 |
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|a 0073381160 (pbk.)
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HF5415.13
|b .M59 2010
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| 100 |
1 |
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|a Mullins, John W
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| 245 |
1 |
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|a Marketing management :
|b a strategic decision-making approach
|c John W. Mullins, Orville C. Walker Jr.
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| 250 |
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|a 7th ed.
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| 260 |
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2010.
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| 300 |
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|a xxi, 551 p.:
|b ill.;
|c 26 cm.
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| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 700 |
1 |
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|a Walker, Orville C
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000034272
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000045946
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000045947
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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