Marketing management : a strategic decision-making approach
| Main Author: | Mullins, John W |
|---|---|
| Other Authors: | Walker, Orville C |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2010.
|
| Edition: | 7th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxi, 551 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073381169 (pbk.) 0073381160 (pbk.) |