APA Citation

Mullins, J. W., & Walker, O. C. (2010). Marketing management: A strategic decision-making approach (7th ed.). Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Mullins, John W., and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill/Irwin, 2010.

MLA Citation

Mullins, John W., and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill/Irwin, 2010.

Warning: These citations may not always be 100% accurate.