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20170218090000.0 |
| 008 |
070828 |
| 020 |
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|a 9780273702054
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| 020 |
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|a 027370205X (pbk.)
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| 040 |
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|a OhCoOLI
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| 090 |
0 |
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|a HF5415
|b .B59 2006
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| 100 |
1 |
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|a Blythe, Jim
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| 245 |
1 |
0 |
|a Essentials of marketing communications
|c Jim Blythe.
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| 250 |
|
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|a 3rd ed.
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| 260 |
|
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|a Harlow, England:
|b FT/Prentice Hall,
|c 2006.
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| 300 |
|
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|a xii, 332 p.:
|b col. ill.;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
|
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|a 0000019619
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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