Essentials of marketing communications
| Main Author: | Blythe, Jim |
|---|---|
| Published: |
Harlow, England:
FT/Prentice Hall,
2006.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xii, 332 p.: col. ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273702054 027370205X (pbk.) |