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| LEADER |
00853cam a2200229 7i4500 |
| 001 |
0000017507 |
| 005 |
20240326090000.0 |
| 008 |
070823 eng |
| 020 |
|
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|a 9780071116084 (hbk.)
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| 020 |
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|a 0071116087 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .M37 2006
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| 245 |
0 |
0 |
|a Marketing
|c Roger A. Kerin...[et al.].
|
| 260 |
|
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2006.
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| 300 |
|
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|a xiii, 733 p.:
|b col. ill.;
|c 28 cm..
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| 501 |
|
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|a With CD-ROM: Student CD-ROM to accompany marketing / Roger A. Kerin...[et al.]
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing
|
| 700 |
1 |
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|a Kerin, Roger A
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| 997 |
|
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|a Business & Accountancy, Faculty
|
| 999 |
|
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|a 0000027872
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
|
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|a CDR0000616
|b CD-ROM
|c OPEN SHELF
|e Circulation Counter, Shah Alam
|
