Marketing
| Other Authors: | Kerin, Roger A |
|---|---|
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2006.
|
| Subjects: |
| Physical Description: |
xiii, 733 p.: col. ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071116084 (hbk.) 0071116087 (hbk.) |