APA Citation
Kerin, R. A. (2006). Marketing. Boston: McGraw-Hill/Irwin.
Chicago Style CitationKerin, Roger A. Marketing. Boston: McGraw-Hill/Irwin, 2006.
MLA CitationKerin, Roger A. Marketing. Boston: McGraw-Hill/Irwin, 2006.
Warning: These citations may not always be 100% accurate.