Marketing management

Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane
Language: English
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
Edition: 12th ed.
Subjects:
LEADER 00731cam a2200217 7i4500
001 0000017498
005 20170218090000.0
008 070823 eng
020 |a 0131457578  
040 |a DLC 
090 0 0 |a HF5415.13   |b .K68 2006 
100 1 |a Kotler, Philip  
245 1 0 |a Marketing management   |c Philip Kotler, Kevin Lane Keller. 
250 |a 12th ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson Prentice Hall,   |c 2006. 
300 |a xxxix, 733 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
700 1 |a Keller, Kevin Lane  
997 |a Business & Accountancy, Faculty 
999 |a 0000027996  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam