Business-to-business marketing : relationships, systems and communications

Main Author: Fill, Chris
Other Authors: Fill, Karen E
Language: English
Published: Harlow, England: Financial Times/Prentice Hall, 2005.
Subjects:
Physical Description: xix, 380 p.; 25 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780273682790
0273682792 (pbk.)