Marketing management : a strategic decision-making approach
by: Mullins, John W
Published: (2010)
Marketing management : a strategic decision-making approach
| Main Author: | Mullins, John W |
|---|---|
| Other Authors: | Boyd, Harper W, Walker, Orville C |
| Language: | English |
| Published: |
Boston:
McGraw-Hill,
2008.
|
| Edition: | 6th ed. |
| Subjects: |