Marketing management : a strategic decision-making approach
| Main Author: | Mullins, John W |
|---|---|
| Other Authors: | Boyd, Harper W, Walker, Orville C |
| Language: | English |
| Published: |
Boston:
McGraw-Hill,
2008.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xxii, 533 p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071101097 (pbk.) 0071101098 (pbk.) |