APA Citation

Mullins, J. W., Boyd, H. W., & Walker, O. C. (2008). Marketing management: A strategic decision-making approach (6th ed.). Boston: McGraw-Hill.

Chicago Style Citation

Mullins, John W., Harper W. Boyd, and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 6th ed. Boston: McGraw-Hill, 2008.

MLA Citation

Mullins, John W., Harper W. Boyd, and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 6th ed. Boston: McGraw-Hill, 2008.

Warning: These citations may not always be 100% accurate.